CLIENT: Chalk Shop Events
CLIENT BIO: Chalk Shop Events is a design studio creating custom chalkboard signs, products and installations for a limited number of weddings and celebrations each year. Chalk Shop mainly serves the Luxury Wedding market.
GOAL: To provide a cohesive style for their brand promotional packaging that showcases hand illustrated elements with a chalkboard aesthetic while delivering an artfully useful and upscale experience for their targeted audience of wedding planners.
I wanted my client to WOW their prospective customers with items that were beautiful, fun and useful. When you deliver useful branded items the clients customers will instantly think of them each and every time they see and use their products.
THE PROMOTIONAL BOX
PREVIOUS BOX
8"x8" Brown Craft Paper Mailer
Color Off Brand
NEW BOX
8"X8" Black Mailer Box
Color On Brand
This utilizes the clients brand colors and brings the artfully crafted shipping label to center stage. the company is making a statement upon the clients first visual contact.
THE PROMOTIONAL BOX CONTENTS
PACKING PAPER
PREVIOUS PACKING PAPER
Soft Off White Packing Paper
Off Brand
Didn't Play Well With Box Contents
NEW PACKING PAPER
A Combination Mix of Pink, White and Gold
On Brand
Colors Are Soft, Showcasing Box Contents
TRAVEL TEA TIN
PREVIOUS TRAVEL TEA
Orange Travel Tea Tin
Color Off Brand
BRANDED TRAVEL TEA
Implementing one of the clients iconic hand carved French frames into the tea tin label makes this label 100% unique and fully encompasses the chalk signage they provide.
White Travel Tin Tea Variety
Colors On Brand
Theme On Brand
Displays Elevated Chalkboard Design
Incorporates Iconic Hand Carved French Frame Chalk Shop Events Is Known For
NEW SUGGESTED ITEMS
SQUARE MOUSE NOTEPAD
On Brand
Pulls from Shipping Label Design
Sells the Client
Provides Clients Contact Information
Useful Desk Item Serves as a Mouse Pad, Calendar, List, Dot Grid Sketch Area and Fun Cake Decor Doodle Area
LIST NOTEPAD
VERTICAL LIST NOTEPAD
On Brand
Pulls from Shipping Label Design
Sells the Client
Provides Client Contact Information
Useful Desk Item for Lists and Note Taking
INSPIRATIONAL WRITING UTENSILS
INSIRATIONAL PENS AND PENCILS
Make note taking fun and beautiful while reselling the brand.
Colors On Brand
Love Themed Quotes
Diamond Ring Pen
ADDITIONAL ITEMS
Additional items not pictured that are included in the promotional box.
Full Color Brochure
Gourmet Love Inspired Cookies
Business Cards