PACKAGING / PRODUCT DEVELOPMENT

Client: Pool Goddess - 2023

Art Direction: Kim Panella

Designed product idea and communicated with developer through out entire process of development. Designed product details in Illustrator for use in Fusion360.

Product packaging was researched for boxes that would fit within the theme of billiards and draw attention to the product once on the shelf. I decided on a triangular box symbolic to the rack used in the game of pool. I then designed a front and back packaging insert that equally draws attention to the product. Reducing the overall depth of the insert allows light to wash over the packaged product and easily gives the customer view of the products top and sides. Ribbon was added with a slot hole punch to make this Christmas product a zero gift wrap option if desired. Product can be hung as an ornament gift or placed directly under the tree.

Digital Marketing Ads for Social Share

After packaging was complete I then created digital marketing social campaign ads that played into the Christmas holiday and winter scape aesthetic.

Additional product packaging was created for magnetic jeweled chalk holders.


Client: PooPouri - 2015

Art Director:: Linsdey Juckem

It was such an amazing experience working with the team at Poo-Pourri to create infographic marks for Spritz, Poo, Go and Stink Free for web, product and store displays.


poopourri